Why Arturo Béjar left Meta – and blew the whistle: ‘I don’t recall Mark ever being empathetic’

Béjar’s daughter was 14 when she told him Instagram was failing to keep her safe. So when he became part of Meta’s ‘wellbeing team’, he knew he had to speak out – and his testimony cost it billions

The Social Reckoning hits cinemas this Friday, but the real world has already been working on a sequel – or rather, a threequel. Directed by Aaron Sorkin, the movie is a follow-up to The Social Network, detailing the further misadventures of Mark Zuckerberg and his social media empire, and in particular Frances Haugen, the employee who in 2021 leaked internal documents that appeared to show Facebook was aware of the harms its products had inflicted.

It’s no spoiler to reveal the film climaxes with Haugen’s testimony to the US Senate, on 5 October 2021. That very same day, Arturo Béjar, a consultant on the wellbeing team of Instagram (which is also owned by Facebook), hit send on a long-gestating email to Zuckerberg and other senior Facebook executives on a similar theme. “I wanted to bring to your attention what I believe is a critical gap in how we as a company approach harm, and how the people we serve experience it,” Béjar began, before laying out some shocking statistics from his team’s survey. For example: 24.4% of 13-15-year-olds on Instagram said they had received unwanted advances, and 21.8% said they had been the target of bullying on the platform in the past seven days. Furthermore, 51% of Instagram users said they had had a bad or harmful experience in the past seven days. Only 1% of them reported it, and of those, 2% had the content taken down – so just 0.02%. This was a far greater degree of harm than the company’s existing measurements suggested. Zuckerberg never replied.

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